How To Correct A Failing PPC Campaign

David Kirkpatrick tells us about an online retailer with an under performing paid search campaign that didn't have the resources to correct the failing strategy. He explains that while the end result seemed fairly easy to predict, the company managed to optimize the campaign even though it seemed hopeless. Kirkpatrick outlines three steps that corrected efforts. He also details the results, so those in a similar situation can gain insights.
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Tags: ppc, search
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