One-On-One: Matthew Brown

Search Engine Journal, Tuesday, February 22, 2011 11:49 PM
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After a six-year stint at the New York Times as director of the paper's search engine strategies, Matthew Brown left to start AudienceWise, a search marketing company based in Portland, Ore. He discusses SEO for large corporations with Todd Mintz.

Sometimes it's not easy, Brown explains, because either clients don't understand or don't have the time to listen to the techniques and/or suggestions. For instance, the company's tech group might learn how Google has a plan to crawl AJAX, but it's up to the SEO professional to assess whether that undertaking is worth it and then communicate the idea to those who hold the budget.
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