Comparing The Data
Is it time to start worrying about media categories hitting their numbers? Might be.
A look at the trend lines that reach to April from CMR indicates that several media categories have a long way to go to reach their promised full-year increases. Spanish language TV, for example, is supposed to end the year up 10 percent, according to CMR. However, its performance through April is flat at best. Radio is supposed to be on pace to break a 6 percent growth rate. It, too, looks to be tracking at a flat rate.
Other media, however, are tracking to beat CMR’s own forecasts. Magazines are supposed to be headed for a flat year, according to the company’s forecast. But the chart below has it pacing well above last year’s performance. And the jury is out on newspapers. A recent Nielsen report says newspapers will end the year up 8 percent over last year’s revenue. The CMR trend is pointing downward for this most volatile media category. Cable TV looks like it will better its predicted revenue drop.
Recent Media Magazine Articles
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Weighing the Numbers Game April 16, 4:11 p.m.
For media agencies, preparing for the upfronts used to be fairly straightforward: Watch the new shows, ...
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Negotiating a New Frontier April 16, 4:10 p.m.
We hear about them more and more these days — those cord-cutters who have set sail ...
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Fast Forward: Worn And Threadbare April 16, 4:09 p.m.
I collect T-shirts the way other people collect art or wine, but unlike them, I don’t ...
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Staying Power April 16, 4:08 p.m.
Long-term, TV’s big broadcast networks need much to maintain their continued viewer and advertising dominance: More hits, ...
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Let's Go Numb April 16, 4:06 p.m.
On the road to hell (or, at least, its kitchen) will be an enormous street party ...
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The View From the Stage April 16, 4:01 p.m.
Mitch Oscar, a long-time agency executive, remembers Robin Williams taking the upfront stage to interest advertisers ...
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Show Starter April 16, 3:59 p.m.
When it comes to announcing their annual fall schedules,do the big broadcast networks really need to ...
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Bande A Part April 16, 3:54 p.m.
The last upfront presentation I attended was a Nickelodeon breakfast-palooza three or four years ago. I ...
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The Turnaround April 16, 3:53 p.m.
In the spring of 1984, Edsel Ford II, the Ford Motor Co. scion who was then ...
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Confessions of an Upfront Reporter April 16, 3:44 p.m.
Twenty-five years ago, I began writing a story just like this one. The article, for the now-defunct ...
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