• eMoney, Tuesday, March 8, 2011 11:33 AM

Challenging Foursquare and other location-based social services, a new app from Bizzy doesn't want restaurant-and-bar-goers to "check in," but rather "check out." Similar to a Foursquare "check in," the app asks users to share their sentiments about a particular establishment -- but not until they're really to leave, i.e., check out.

"Its purpose is to let your friends know whether you liked a place or hated it, whereas the 'check in,' available from Foursquare, Gowala, Facebook Places and others, is used for broadcasting your location to let your friends know where you are," eMoney reports. A wholly-owned subsidiary of ReachLocal, Bizzy, only launched this past November, and is trying to create a service that's more tailored to users' specific tastes than, say, Yelp. For example, as Gadi Shamia, Bizzy's founder, president and general manager, tells eMoney, the app should already know if users are a vegetarian or whether they like Mexican food.

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