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Content And Usability In Conversion SEO

SEO doesn't, and shouldn't, end at the click. Renata Tibirica shows us how to marry SEO and "good usability" by determining the goal of a Web site, finding the audience, and determining how quickly site visitors can find what they came for. She calls this "conversion SEO." Tibirica walks through several steps to help SEO professionals get started including remote usability tests, surveys and analytics.

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