• Reuters, Friday, March 11, 2011 11:42 AM

Over the past year, The Wall Street Journal has quadrupled the numbers subscribers -- from 50,000 to 200,000 -- paying to receive its content on tablets and electronic readers. So said Les Hinton, publisher of WSJ, after a speech in Boston on Thursday, according to Reuters.

"Hinton, who is also chief executive of News Corp's Dow Jones unit, said the figures were surprising and showed how even though consumers have many choices online, they are willing to pay to read certain content on tablets," Reuters reports.

Hinton said he was also pleasantly surprised by the strong digital adoption of other media brands under his purview. The subscription figures refer to sales on mobile devices, including Amazon.com's Kindle, Barnes & Noble's Nook, Apple's iPad, and any tablet devices running Android software. According to Reuters, WSJ also sells access to WSJ.com on smartphones, but did not reveal those specific subscription numbers.

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