How To Budget Campaign Structures

BlueGlass Blog, Monday, March 21, 2011 11:44 AM
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Pamela Lund tells us how to properly structure AdWords and adCenter campaigns while keeping an eye on budgets. Lund answers questions about segmenting by product, service or brand, as well as whether or not to target geographic regions differently, and the nuances of running campaigns on brand-specific terms.
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