Tips To Improve PPC Targeting

Search Engine Watch, Wednesday, March 23, 2011 11:16 PM
  • Comment
  • Recommend (1)
Subscribe to Around the Net in Search Marketing


All marketers want to improve click-through rates (CTRs) and conversions. Melissa Mackey serves up general suggestions on how to do so -- like not bidding on high-volume key phrases only marginally related to the product or service, and more tightly targeting your audience by adding additional words. For example, rather than just "Nike shoe," add the word "running," so the phrase becomes "Nike running shoe."
Read the whole story at Search Engine Watch »

Be the first to comment on "Tips To Improve PPC Targeting"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent Around the Net in Search Marketing Articles

>> Around the Net in Search Marketing Archives