Will Consumers Search And Shop From Google SERPs?

Cathy Halligan takes us back to 2002, the year Google made a push to support companies in retail. That's the year the engine demonstrated product search and shopping would become a meaningful part of its business. So, she explores signs that suggest Google could become the consumers' choice for shopping, as well as searching, straight from the search engine results page.
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Tags: google, retail, search
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