- SEO Book, Wednesday, March 30, 2011 8:18 PM
Tracking offline conversions for search engine optimization will become more important as Google, Yahoo and Bing increasingly integrate local, social signals. The industry saw the dedication, at least for Google, through the reassignment of search VP Marissa Mayer to focus on local. The post details types of offline advertising to track, structuring campaigns, how to track them, custom URLs, and more.
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