According to Beth Ellard, SVP and GM for DailyCandy: "Users love to go through large scale round-ups, which is what the gift guides are,
because it's filtered and therefore so easy to navigate through ... Readers are also interested in sharing these picks as well."
By building up its site, DailyCandy is also facilitating the sharing of its features across sites like NBCU's iVillage, paidContent notes. "It's also preparing to be part of NBCU's lifestyle broadcast and taxi-cab Webcast, LXTV." Readers can customize The Roundup. A warm-weather vacation theme, for example, invites users to refine their searches by region.