Jonah Berger tells us about a SEO audit of the top 30 retail sites using Performics' best practices. He wanted to identify big brands in jeopardy of being penalized by Google for what the industry has
deemed high-risk link building. The red flags included manipulating anchor text in inbound links, linking from irrelevant or unrelated sites, and link spam. After discovering several retail sites
that use questionable link-building practices, he offers advice on how to protect brands.
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