• All Things D, Friday, April 15, 2011 10:49 AM

Cementing its position atop the tablet app marketplace, Flipboard just raised another $50 million at what BoomTown calls an "eye-popping" $200 million valuation. "The elegant Flipboard -- which [CEO Mike McCue] recently told me ... had zero revenues thus far -- has changed the game on the consumption of social media," writes BoomTown's Kara Swisher.

"Flipboard's app uses a book's page-turning metaphor," VentureBeat explains. "The app makes it much easier to browse through a variety of social and online media by pulling together diverse streams and reassembling them as a single stream that is easy to navigate with a touchscreen."

Still, "the Palo Alto company doesn't have much of a business model yet, but that appears to be changing as it explores relationships with established publishers," writes paidContent. Scoring what The Los Angeles Times dubs another "publicity bonanza," the funding news comes on the heels of a partnership Oprah Winfrey's new media network. Along with actually developing an ad strategy, "another major element of Flipboard's expansion plans has to do with attracting publishing partners to the app ... like Oprah," the LA Times adds.

Notes Business Insider, "The $200 million valuation sounds big for a ‘pre-revenue' company, but let's be honest, this is mostly based on the strength of Flipboard's team and its product so far." Referring to the funding rather than any sign of revenue, Forbes jokes: "Who says apps don't make money?"

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