How AdCenter Uses Keywords

Microsoft Advertising, Monday, April 18, 2011 12:27 PM
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Charlie Tupman explains how to save time by addressing fundamental differences between Google and Bing before importing an account from the former into adCenter. Since adCenter handles keywords differently than Google, Tupman uses screen shots to show us how to apply broad and exact matches to negative keywords, and use broad match modifiers. Not knowing these tips can cost marketers impressions, he writes.
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