The Science Of Paid Search

Search Engine Watch, Tuesday, April 19, 2011 1:18 PM
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Successful campaigns take more than picking a few keywords, writing ads, entering a credit card, and watching sales skyrocket. Paid search has become complicated, but not too complicated when following best practices. Melissa Mackey provides a few tips for beginners in paid search to get the best results from campaigns. She outlines how to get high quality scores, bid on brand terms, test ad copy, track conversions, and more.
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