The Science Of Paid Search
Search Engine Watch, Tuesday, April 19, 2011 1:18 PM
Successful campaigns take more than picking a few keywords, writing ads, entering a credit card, and watching sales skyrocket. Paid search has become complicated, but not too complicated when following best practices. Melissa Mackey provides a few tips for beginners in paid search to get the best results from campaigns. She outlines how to get high quality scores, bid on brand terms, test ad copy, track conversions, and more.
Read the whole story at Search Engine Watch »
Recent Around the Net in Search Marketing Articles
-
Cannes Going Branded Content June 17, 2:49 p.m.
Will search marketers head to Cannes Lions next year? That's the first thing I thought after ... -
How Google Promotes An Entrepreneurial Culture June 17, 12:15 p.m.
Google has created its own YouTube "intern" series where viewers can follow five real interns during ... -
The Stuff In Google Glass June 14, 2:51 p.m.
A hardware teardown reveals the components and technology in Google Glass, a head-mounted voice-controlled Android computer ... -
Bing Gains Market Share, According To comScore June 12, 1:32 p.m.
Microsoft's Bing search engine took a 17.4% piece of the U.S. search engine market in May, ... -
How Much Will Marketers Spend On Mobile, Desktop Ads? June 11, 1:44 p.m.
eMarketer estimates U.S. digital ad spending will rise 14% to $41.9 billion in 2013 -- and ... -
Google Acquires Waze June 11, 1:24 p.m.
Google has acquired the mapping company Waze. For now, its product development team will remain in ... -
Google Scientist Co-Developer Of Content-Lens Displays June 10, 2:02 p.m.
Search the Internet through content lenses. University of Washington professor and Google Glass project founder Babak ... -
Insights From Google Stockholders Meeting June 7, 11:56 a.m.
Eric Schmidt wonders in a hundred years whether people will look back and "marvel that we ... -
Former AdMob Ad Op Guy Takes COO Role At Interactive TV Co June 6, 12:06 p.m.
Flingo, an interactive TV company, named former Google AdMob exec Jackson Huynh to chief operating officer. ... -
Google Launches Content Experiments API June 5, 1:02 p.m.
Google introduced a Content Experiments API Tuesday that integrates with Google Analytics. The tool allows developers ...
Be the first to comment on "The Science Of Paid Search"
Leave a Comment