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Facebook Live Ready For Prime Time

Facebook CEO Mark Zuckerberg today is expected to moderate a town hall event with President Barack Obama from the company's Palo Alto headquarters. Regardless of how the talk pans out, though, MecuryNews.com thinks the big winner will likely be Facebook Live -- the company's live streaming video channel, which will "broadcast" the event. Already, Facebook Live has become one of the Web's largest video channels, with a record 1.2 million people watching a session with pop singer Katy Perry.

Since launching formally in August, Facebook Live has allowed users to ask questions directly to various guests, including Conan O'Brien, Ashton Kutcher and Demi Moore, and even President George W. Bush. "It's pretty amazing," Randi Zuckerberg, who heads Facebook's consumer-marketing team (and is Mark Zuckerberg's older sister), tells MecuryNews.com. "We've gone from having a one-camera studio in a closet, now to where I'm seeing satellite trucks parked outside our parking lot."

Read the whole story at Mercury News »

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