• USA Today, Thursday, April 21, 2011 12:21 PM

Digital innovations and the continued rise of new media platforms has set off a talent grab of late-'90s proportions, reports USA Today. "Tech workers ... are coveted commodities as the high-tech industry undergoes its biggest hiring binge in more than a decade," it writes. "Not since the dot-com bubble of the early 2000s has competition been so fierce."

From Silicon Valley to Silicon Alley, employers offering up big contracts, juicy bonuses and every imaginable perk from sporting events to shuttle services. "Many companies are going gangbusters with billboards in the San Francisco Bay Area -- such as Groupon's "Do Something Massive" and Skye's "Embrace Your True Calling" -- to attract talent," reports USA Today. Meanwhile, "Google, Facebook, and Microsoft are aggressively recruiting college students in hopes of landing them before they graduate."

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