Giving SEO Another Thought

This step-by-step process of integrating an SEO strategy into a company's overall marketing plan could save headaches in the long term. It's geared specifically toward Web managers. Peter provides insight on what to consider when determining whether the company needs a SEO strategy, making it work as an afterthought, and integrating the message. He sums it up by suggesting to put the user first.
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Tags: search, seo
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