• The New York Times, Monday, April 25, 2011 12:11 PM

Last year, Google's then-CEO Eric Schmidt announced the company's "mobile first" strategy, which involved building products for phones at the same time as versions for PCs, and generally prioritizing all things mobile. Now that Schmidt has moved on, The New York Times wanted to know where Google stands on mobile. "This is the place that Google is essentially betting its future on," Karim Temsamani, Google's head of mobile advertising, says.

Yet according to NYT, "Google has not consistently followed the mobile-first mantra, and some analysts, including Colin W. Gillis of BGC Partners, say it has not moved quickly enough to create new mobile products or ads." Says Gillis: "They've done a really good job of positioning themselves so they can't get boxed out of the market ... Now they just need to deliver some innovation."

Last year, Google said mobile ads would do $1 billion in revenue in 2011. Alas, in an increasingly mobile world, Gillis says that mobile ads generally sell for less than half the price of Web ads.

Read the whole story at The New York Times »