Google: Mobile Ads Compel Consumers
The study -- which found that mobile user fall into three categories, including action-oriented searchers, local information seekers, purchase-driven shoppers -- also found that 93% of smartphone owners use their phones within the home. Perhaps too specifically, 39% of respondents said they used their smartphones "while going to the bathroom." (Think about that the next time someone tries to hand you their new iPhone.)
Meanwhile, Google also found that smartphones impact purchases made through other channels. Among smartphone shoppers, Google said that 76% have bought in-store, 59% online and 35% on their phones.