• The New York Times, Tuesday, May 17, 2011 12:50 PM

Hoping to draw in more viewers, Blip.tv relaunched its Web site on Tuesday as a curator of content -- or what The New York Times calls "professional video shows created exclusively for the Web." The new site is designed to highlight the top 5% of content on Blip.tv's content. Rather than relying on some fancy algorithm or user voting system, Blip.tv producers have started picking videos with what they feel is the best-quality content, and then highlighting them on the site.

"The goal of the redesign was to figure a way to help people discover new and original series on our site," says Dina Kaplan, a co-founder of Blip.tv. "People have no idea where to go and where to find original Web video online -- which can be a daunting task -- and our redesign definitely solves that problem."

According to Bits, the new site also offers users a way to dive through content through a series of new portals, including popular videos, which display the most watched content on the site, and trending videos, which highlights the most viewed video series, week to week, as they grow in popularity.

Read the whole story at The New York Times »