- ClickZ, Tuesday, June 7, 2011 1:11 PM
Bidding on keywords that are too broad or loosely linked to the business topic is one of the five search sins Julie Batten lists and explains. Although Batten points out what not to do, she also
details what to do, whether or not marketers find themselves in a jam. Her hope is that she "can convert some search sinners into saviors."
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