Will Microsoft Make Its Own iPad?
According to sources, Microsoft plans to "copy" its branding strategy from product lines, such as Xbox 360, Zune, Kin smartphone and TV, to compete in the tablet PC segment. If true, it would be a significant departure from Microsoft's strategy of building software and partnering with manufacturers who make PC and mobile phone hardware.
As DigiTimes notes, while Microsoft has sought opportunities outside of PC-related markets through branded efforts, success has been hard to come by. In fact, Xbox 360 is arguably its only hit in this area.