Hack Attacks Equal Good PR?
The Wall Street Journal, Friday, June 17, 2011 12:20 PM
Companies with online exposure -- i.e., nearly all of them -- are getting smarter about hacking incidents, reports The Wall Street Journal. "In the past, companies were typically caught off guard when a breach occurred and responses were often flat-footed, requiring updates and further clarifications to concerned customers," it writes. "Now an industry of experts -- including lawyers, public-relations specialists and forensic investigators -- has emerged to help companies determine what to disclose and how to reassure victims."
Read the whole story at The Wall Street Journal »
Now, executives without much computer savvy are more aware of the threat posed by hacking, "leading companies to formulate breach-response plans before an incident ever occurs." The changes, according to WSJ, come amid an uptick in hacking occurrences, but also a industry-wide demystification of the practice. Indeed, if a breach is handled well, "customer loyalty and your brand can actually improve," says Lori Nugent, an attorney who specializes in breaches at Wilson Elser Moskowitz Edelman & Dicker.
Recent Around the Net In Online Marketing Articles
-
TripAdvisor Grabs Mobile App GateGuru June 19, 11:26 a.m.
Travel portal TripAdvisor has scooped up mobile app GateGuru for an undisclosed sum. GateGuru’s app offers ... -
Amazon Frowns On Binge Streaming June 19, 11:24 a.m.
Unlike Netflix, Amazon apparently doesn’t want viewers binging on its original content. As such, Amazon’s new ... -
Fab Takes Another $150M June 19, 11:23 a.m.
High-flying ecommerce startup Fab has raised an additional $150 million, bringing its total investment to $310 ... -
Facebook Hits 1 Million Advertisers June 19, 11:22 a.m.
Facebook on Wednesday said it has reached 1 million advertisers. Forbes interprets the number as signaling ... -
Samsung One-Ups Apple With Jay-Z Promo June 18, 9:38 a.m.
What’s one way for Samsung to steal cool points from Apple? Feature Jay-Z in an ad, ... -
Digg Preps RSS Aggregation Service June 18, 9:34 a.m.
Remember Digg? The social news pioneer, which was acquired by Betaworks last year for a half ... -
Yahoo Could Pay $50M For Qwiki June 18, 9:33 a.m.
With no end in sight to its shopping spree, Yahoo is reportedly close to dropping as ... -
Microsoft Bowing Windows 8 Ad Format June 18, 9:27 a.m.
Microsoft today is expected to debut new native ad formats for Windows 8 “The new ads ... -
Samsung Plans Faster Galaxy S4 June 17, 12:01 p.m.
Samsung says it will soon launch the world's first smartphone with a network connection boasting ultra-fast ... -
Apple Tries To Clear Its Name June 17, 11:37 a.m.
Trying to make good with consumers in the wake of reports that technology companies cooperated with ...
Be the first to comment on "Hack Attacks Equal Good PR? "
Leave a Comment