The Intra (Social) Net

New York Times, Monday, June 27, 2011 12:03 PM
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Social networking is taking over the American workplace, but neither Facebook nor LinkedIn is leading the invasion. Rather, "As social networks increasingly dominate communications in private lives, businesses of all sizes -- from tiny start-ups to midsize companies like Nikon to behemoths like Dell -- are adopting them for the workplace," reports The New York Times.

Although it is difficult to quantify how many companies use internal social networks, NYT finds that a number of corporate software companies are offering various systems -- some free to existing customers, others that charge a fee per user. is a top provider of corporate social networks, and claims that 80,000 companies now use its corporate social network, Chatter -- up from just 10,000 when it was introduced a year ago.

Yammer, meanwhile, said its service is used by more than 100,000 companies, up from around 80,000 a year ago. Other providers include SAP, Cisco Systems, Socialtext, Jive Software and SuccessFactors.

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