• PPC Hero, Tuesday, June 28, 2011 1:54 PM

Jessica Rooney runs keyword reports frequently just to experience the "Internet's human unpredictability." She calls it "a beautiful thing" because unexpected search queries help her see the spectrum of humanity sitting at the edge of a keyboard. Sometimes search marketers need to be reminded that these queries are the needs, the interests, and the desires of people searching for products, services, and information. Rooney serves up tips on what search marketers should keep in mind when plotting out keyword lists and campaigns.

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