About a year after debuting its daily deal service, Yelp is now rolling out Yelp Deals to its iPhone and Android apps. "The next phase of growth for local deals will be mobile," writes TechCrunch, and this week's move shows that Yelp knows it. When users click on the new mobile service, they'll be presented with a list of nearby Yelp Deals for discounts at restaurants, spas, and other businesses. (These are in addition to Yelp Special Offers and Check-In Offers, which already appear on mobile, TechCrunch notes.)
Users will then get a redemption code, which they can show merchants right on their mobile phones. Yelp now has deals in over a dozen metro areas, including San Francisco, New York, Chicago, Boston, and LA. Still operating in the shadow of Groupon, TechCrunch says Yelp has one big advantage over the daily deal king. "It's [sic] mobile apps are already very popular." Indeed, Yelp mobile apps are used by about 4.5 million people a month.