How To Gain Paid-Search Long-Term Benefits

Achieving first-page search results isn't easy. Marketers know it means the Web site must have a good quality score, longevity, positive reputation, and more. While there's no magic trick that guarantees success, David Mercer provides advice that could help make Web pages and sites more visible. The five tips might not get the Web pages to the top of search engine results for specific keywords, but Mercer gives us examples of the long-term benefits.
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Tags: ppc, search
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