Paid-Search Marketer And The 'Farmer's Daughter'

In a fun series that builds on "stereotype" profiles, Pat East gives us more than a dozen characteristics that are deemed positive attributes of good search marketers. Based on these 13 characteristics, East tells us how Amy, the "farmer's daughter," fits into the category of "amazing search marketers," and whether brands can trust her to do a good job.
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Tags: ppc, search
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