When Paid Eats Organic Search

How does paid search influence organic clicks on Web sites? Chris Crum points to a post on Google's research blog explaining stats from the company's quantitative management team, which suggest traffic is generated by search ads and organic clicks. Does this mean marketers should spend more of their company's budget with Google? Crum links to the Google report explaining the methodology, the statistical analysis, and the best times to take advantage of search advertising.
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Tags: ppc, search
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