SEO For Retargeting

SEOmozBlog, Friday, July 29, 2011 1:58 PM
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Breaking down the silos to tap data, Joanna Lord tells us how to leverage SEO for search retargeting. Lord, who views the method as recycling SEO efforts, explains how to use search retargeting as a paid acquisition channel. She writes that it allows advertisers to reach back out to consumers who have previously searched for brand names or specific keywords.
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