• Fast Company, Tuesday, August 9, 2011 12:28 PM

Purely as a personalized iPad magazine, Fast Company thinks AOL Editions is great, and should present serious competition to Zite, Flipboard, and other such service. As a booster of AOL's content strategy, however, AOL Editions is wanting.

"The app culls content from around the Web based on your interests, and treats AOL properties like any other news source--that is, it does not specifically leverage AOL content, nor does it put competitors of AOL subsidiaries ... at any disadvantage," Fast Company writes. "Editions is a remarkably unselfish product -- but it's unclear why it's good for AOL's business."

Still, David Temkin, who runs AOL Mobile, and Sol Lipman, senior director of mobile project, tell Fast Company that Editions is essentially content-provider agnostic. That's right, the app's personalization algorithm treats AOL and non-AOL media outlets exactly the same.

"If you look at the default configuration per section, we have N number of publications in each," Temkin explained. "Both The New York Times and the Huffington Post are in the news section. Does the tech section have TechCrunch and Engadget? Yes. Does it have Fast Company? Probably."

Read the whole story at Fast Company »