Timothy Jordan, developer advocate at Google on the Google+ Project, tells marketers to hold off on implementing a company presence on the social site, but to go for it if one person in the company
wants to designate a company representative. He points to Michael Dell as an example. Aside from insight on what's to come for Google+, he provides best practices for using the +1 button, as well as
tips on adding the +1 button to categories.
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