Hospitality Case Study Garnering 1000% Improvement

Hospitality.net, Thursday, August 18, 2011 4:40 PM
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A case study for the hospitality industry describes how HeBS Digital used Google AdWords to achieve consistent return on investment of more than 1,000% for many of its clients. The campaign relied solely on hotel name searches and not only yielded an increase in revenue of up to 1600% in one case, but also lowered the cost per click for all three cases in the study using Adobe SearchCenter+ and introducing bid rules at the midpoint.
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