A Mobile Intel-OMD Case Study

Google announced in May that it would enable rich media ads to serve up from DoubleClick in mobile apps across the AdMob network. In June, Intel and OMD began testing the capability. The rich media ads were banner-initiated interstitials featuring additional calls to action such as playing a video or visiting the mobile site to learn more. The companies published the results from the case study this week.
Read the whole story at Google Mobile Ads Blog »
Tags: google, mobile, search
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