- ClickZ, Friday, August 19, 2011 2:20 PM
Kevin Lee give us five reasons why paid-search campaigns can outperform paid social, and tells marketers not to get caught up in the hoopla of social ads. He reminds us that people sometimes lie in social profiles, which means that ads can target the wrong consumers with products or services. He also explains that some profiles lack information, and how the "like" button can become a terrible advertising metric.
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