How Statistical Analysis Can Uncover Success

SEOmozBlog, Monday, August 22, 2011 1:26 PM
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Numbers don't lie. They reflect either a positive or negative outcome. But calculating raw data and turning it into "actionable numbers" is not always easy. People make mistakes. So Will Critchlow offers up some tips on how to use statistics reliably. Some results may not be obvious, so along with some examples he provides a list of outcomes that marketers should keep in mind.
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