- ClickZ, Monday, August 22, 2011 1:26 PM
For search marketers integrating social into their strategy, Ron Jones introduces us to the correct tools and tells us five ways to measure the effectiveness of social media marketing. He does it through awareness and exposure, influence, engagement, and action. Jones explains the nuances of each strategy; when to find measurement tools from Lithium, Radian6, and Trackur; and how to best use them.
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