• by OMMA Magazine Writers , August 22, 2011

PALM Beer is a premium Belgian brew that wanted to play in the Big Apple. That meant linking with various NYC events, like Restaurant Week, as well as kick-starting a Facebook site to encourage PALM traffic and literally driving the PALM Love Bus throughout the city. Both, alongside the iPhone PALM Beer app, created buzz for a new brand rarely drunk here. A stranger no more, the effort produced a 45 percent increase in PALM beer sales in New York City over 2010.