• by OMMA Magazine Writers , August 22, 2011

For Yuengling's Lord Chesterfield Ale, everything old is new again. The Pennsylvania brewery took the 182-year-old ale and turned a small following into an online success. The inviting Lord Chesterfield site promoted the beer and its colorful 18th-century namesake via Facebook, Twitter and the Chesterfield Advisor blog, which even dispensed dating advice. Between Yuengling events and beer bloggers, 7.5 million impressions were generated cross-platform. Last summer, sales of Lord Chesterfield Ale were up nearly 22 percent in the Mid-Atlantic over 2009.