Integrated Online Campaign / Consumer Packaged Goods: Campbell Ewald / Chicken of the Sea / Chicken of the Sea -- 2011 Integrated Online Campaign

by , Aug 22, 2011, 8:06 PM
  • Comment
  • Recommend

Chicken of the Sea

Outspent 52 to 1,we embarked on an online strategy for Chicken of the Sea tuna that incorporated compelling and relevant elements targeting moms, including a casual game that became the most played game ever on gsn.com, one of the largest gaming platforms on the Web. We also delivered on a key success metric, increasing "likes" to the Chicken of the Sea's Mermaid Facebook page six-fold within five months.

  • Comment
  • Recommend

Be the first to comment on "Integrated Online Campaign / Consumer Packaged Goods: Campbell Ewald / Chicken of the Sea / Chicken of the Sea -- 2011 Integrated Online Campaign"

Leave a Comment

Sign in to leave a comment. Don't have an account? Join Now

Recent OMMA Magazine Articles

» OMMA Magazine Archives