• by OMMA Magazine Writers , August 22, 2011

Outspent 52 to 1,we embarked on an online strategy for Chicken of the Sea tuna that incorporated compelling and relevant elements targeting moms, including a casual game that became the most played game ever on gsn.com, one of the largest gaming platforms on the Web. We also delivered on a key success metric, increasing "likes" to the Chicken of the Sea's Mermaid Facebook page six-fold within five months.