• by OMMA Magazine Writers , August 22, 2011

Last year, U by Kotex helped break the cycle of period shame by opening an honest conversation about vaginal health. Now, along with introducing the first-ever pads and liners with colorful patterns, they invited girls to redesign the feminine care category with the Ban the Bland Design Challenge. Through social media and online ads, they're reaching out to girls, giving them a megaphone and asking what they think about plain white pads in a world of colorful options.