• by OMMA Magazine Writers , August 22, 2011

To promote the fourth season of Storm Chasers, PHD placed potential viewers "In The Storm's Path" via highly engaging mobile, site takeovers and digital out-of-home. Touching a mobile banner caused a furiously vibrating "tornado" to overtake a phone's screen, leading to an on-screen "crack." Another tornado raced across the msn.com screen, destroying everything in its path. Digital storefronts dragged passersby into a lifelike tornado, with 24,000 participants uploading photos to social networks. Result: The series premiere had a 40 percent increase over the previous season's debut.