• by OMMA Magazine Writers , August 22, 2011

TargetCast used search, display, video, mobile, gaming and social to generate tune-in for AMC's The Killing's series premiere and drive viewers to AMC's Web properties. Consumers were encouraged to share online content - including video trailers, contests and an interactive game. Paid media included Google search (84.8 million impressions), YouTube's flagship "Home Page Masthead" (61 million impressions and 2 million plays within 24 hours), and hyper-targeted Facebook ads (87.9 million impressions). Result: Premiere ratings for the target demo tripled the AMC norm.