• by OMMA Magazine Writers , August 22, 2011

adidas noticed that the brand was not effectively reaching the high school audience. With this, Carat USA created the One Brand Anthem Campaign, which spanned a four-phase strategy involving two key social media hubs. The campaign included activation of 10-second tease pre-roll and 60-second in-banner and rich media videos that drove the spot into the "trending now" section on YouTube. Rich media executions drove traffic to a Facebook application where high school kids could enter images of their "Game Face" for the opportunity to be featured in a TV spot at the MTV Movie Awards.