• by OMMA Magazine Writers , August 22, 2011

For Sprint's "All Together Now" campaign Mindshare developed activation programs on multiple platforms and channels, moving people to create change in the world through their mobile devices. These programs centered on real-time human stories and were produced through online votes and interactions with the All Together Now message, such as the perfect wedding engagement for a hopeless romantic and giving a band its big break at SXSW. The programs were executed with publishers such as mlb.com, Screenvision, Hearst, Time Inc and Rolling Stone, incentivizing users to influence a change to receive discounted and free tickets.