Integrated Online Campaign / Travel & Tourism: True North Inc. and Expedia Media Solutions / Disney Destinations / Disney Destinations Brand Awareness Campaign
Disney is a household name - so to keep its Expedia bookings fun - it produced a series of interactive, expandable ads pitching Disneyland, Disney World Resort and the Disney Cruise Line Disney Destinations. Users could scroll over ads and watch a promo video on a particular Disney location - without leaving Expedia. By keeping the microsite within the Expedia site fresh and uncluttered, booking vacations was a breeze. Click on Goofy and turn the Magic Kingdom into real-world travel.