• by OMMA Magazine Writers , August 22, 2011

Starcom USA aimed to help reshape Buick's image into one a modern consumer could identify with. While Buick had created many award-winning car models in the past years, they had failed to resonate with today's consumer. To fix that, Starcom USA created the re:discover campaign. Content designed around an individual city was supplemented by Bing Maps and driven by MSN through various placements.