• by OMMA Magazine Writers , August 22, 2011

Providing a colorful tour of iconic sites in California, SapientNitro designed an online board game for the California Travel & Tourism Commission to educate tourists about the Golden State. The goal was to get travelers to watch their television commercial and create a co-promotion with Southwest Airlines that allowed players to win vacations to California. Players would answer questions about destinations and submit their score for a chance to win a trip. The effort combined online advertising, social media, viral components, events, publicity, and in-plane advertising to get out the message. Viewers also could send a postcard to their friends through Facebook Connect.