• by OMMA Magazine Writers , August 22, 2011

Making tax filing an inviting topic is never easy. But Dailey and Initiative, working with Intuit, managed to pull it off in a campaign for TurboTax that ran over Super Bowl weekend on the home pages of AOL, Yahoo and MSN. The ads featured a "TurboTaxi" driving down a folded-down home page onto a GPS map where different routes highlighted key steps of the tax-filing process complete with videos, interactive tools and social tie-ins. Taxes made fun, if that's possible.